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Maybe Blockchain Isn’t as Cool as It Thinks It Is

Pop quiz: Which of Alphabet Inc., Apple Inc., Amazon.com Inc., Facebook Inc. and Netflix Inc. has shouted most to investors about Bitcoin or blockchain?

The answer is… none of the above. Bloomberg’s database of regulatory filings shows no mention of either blockchain or Bitcoin in these companies’ disclosures since 2008. The closest was Netflix CFO David Wells, who said on an earnings call last year that a “borderless currency” within the next decade might be nice.

This apparent silence — and bear in mind regulatory filings don’t cover social media or interviews — is telling. This is a successful billionaire class which embodies mottos like “move fast and break things” or “step by step, ferociously.”

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